Constructed on a 20-acre site in downtown Milwaukee’s Menomonee Valley, the 130,000 SF Harley-Davidson Museum is a signature landmark for the Harley-Davidson Motor Company and its birthplace, Milwaukee. The iconic campus – a collection of three buildings – features a museum, exhibits, café, retail store, supporting offices and technical functions, special events, and restaurant facilities.

The unique design blends the surrounding water and green spaces with an urban appeal, and reflects the industrial heritage of both Harley-Davidson and the City of Milwaukee. The one-of-a-kind buildings – constructed from simple, functional materials such as steel, glass, and brick – are located right along the street edge, creating a unique and active street life. The community-focused design incorporates a variety of pedestrian-friendly "green" elements, including a river walk, urban parks, parking gardens, and impressive views of the City and river.